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John Carroll of Ipsos MediaCT writes in MediaWeek about Brits and smartphones
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Biometric measurement can be a valuable tool in helping us understand how advertising works: Louise Brice of Ipsos ASI blogs in MediaWeek.
In Campaign, Tara Beard-Knowland of Ipsos ASI writes that while it is arguable whether mobile is a bandwagon to jump on, it is effective if you have a clear goal and target audience.
