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The Moments that Matter The Moments that Matter

17 February 2012
By using data intelligently, supermarkets can make the most of the moments that matter to their customers, writes Claire Emes, head of trends & insight, Ipsos Loyalty in Brand Republic. The Moments that Matter

Are targeted TV ads smart?Are targeted TV ads smart?

14 February 2012
Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future? Are targeted TV ads smart?

Religious and Social Attitudes of UK Christians in 2011Religious and Social Attitudes of UK Christians in 2011

14 February 2012
A poll carried out by Ipsos MORI for the Richard Dawkins Foundation focused on beliefs and attitudes of self-identifed UK Christians. Religious and Social Attitudes of UK Christians in 2011

Ipsos Welcomes Synovate

Ipsos Welcomes Synovate

Synovate in the UK is now part of Ipsos MORI

Meet Our New Team
Meet Our New Team

Moving for moneyMoving for money

9 February 2012
Half of Britons would move to move to another UK city for a job if it pays more, but only around 26% say they would move abroad according to our Ipsos Global @dvisor carried out online in 24 countries. Moving for money

Provide clearer information to consumers, says Ofgem Consumer First PanelProvide clearer information to consumers, says Ofgem Consumer First Panel

8 February 2012
Ofgem-commissioned ‘Consumer First Panel’ calls for more easily understood communication of pricing, tariffs and energy use to consumers. Provide clearer information to consumers, says Ofgem Consumer First Panel
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The Value of Biometrics



Partnering biometrics and conventional research can increase our understanding of what makes powerful creative work, writes Keith Glasspoole of Ipsos ASI in Brand Republic.

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Ipsos MediaCT Tech Tracker Q4 2011

IpsosThe latest Tech Tracker includes an interactive PDF and shows the latest tech trends in smartphones, tablets Internet access, music and games.

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Regulation is dead: long live the independent TV viewer?

New Statesman 

New research suggests the public is ready to take a more active role in TV regulation to ensure it does its job as technology evolves writes Sarah Castell in the New Statesman.

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