Welcome to Ipsos MORI

Ipsos MORI is one of the largest and best known research companies in the UK and a key part of the Ipsos Group, a leading global research company.

Latest News

One-size definitely does not fit all

01 June 2012
Brands need to understand the needs of consumers as individuals to beat the competition, writes Joe Marshall, Senior Director, Ipsos Marketing in Marketing magazine.

Global @dvisor Survey reveals negative attitudes to immigration

1 June 2012
The Global @dvisor Survey examines public attitudes to immigration and finds that people everywhere see immigration increasing …and they don’t seem to like it..

Diamond Jubilee: Attitudes Towards The Monarchy

31 May 2012
To coincide with the Diamond Jubilee we have brought together our latest research and analysis, including all the polls we’ve carried out on the Royal Family and the Monarchy.

Political and Social Trends

Our long term political and social trends are unrivalled amongst polling organisations.

Political and Social Trends

Ipsos MORI Events

Ipsos MORI Social Research Institute Summer Review & Drinks

Tuesday, 10 July 2012
Join us at the Ipsos MORI Social Research Institute annual Summer Review & Drinks, where Lord (Gus) O'Donnell GCB and Ben Page will consider the challenges ahead for the UK public sector.

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Nostalgic for Summer

In Campaign, Tara Beard-Knowland of Ipsos ASI discusses how to best harness nostalgia in advertising, and how the Halford’s ad, The Trip, has inspired her and her husband to go camping.

Read More

Understanding Society - May 2012
Austerity and Growth: The Balance of Opinion

Read our latest edition of Understanding Society, where we bring together expert economic commentary and the latest on public confidence in the UK economy.