Good To Go
Nick Hindle, VP Communications at McDonald’s, talks to Milorad Ajder, Managing Director of the Reputation Centre, about trust and the bottom line, turning franchisees into ambassadors, and his next big reputation challenges.

Reputation Council Wave 2
Highlights from our second Reputation Council survey include the day-to-day impact of the recession for corporate communicators, the central place that trust continues to occupy in building reputation, and advice from Council members on responding to cynical stakeholders.

Down But Not Out
Jenny Dawkins examines how corporate responsibility is faring in turbulent times, the changing stakeholder expectations of companies, and the outlook for 2010.

Can You Hear Me?
Janette Henderson argues that corporate reputation should be an integral part of your marketing strategy – ignore it and your brand voice runs the risk of not being heard.

News Round-Up
2009 was a busy year for the Reputation Centre, with our most recent event, Ipsos MORI’s Review of the Year held in December. We also look forward to upcoming research studies on Parliamentary Candidates, MEPs and Global Brand Influencers, among others.