Industry Membership & Standards

Ipsos MORI is proud to be an active member of a number of leading UK and international bodies, helping to maintain consistently high standards across the research industry. These include:

• British Polling Council (BPC)
• British Standards Institute (BSI) — for ISO 20252 Market Research, best practice for market researchers
• ESOMAR World Association of Opinion and Marketing Research Professionals
• Interviewer Quality Control Scheme (IQCS)
• International Organisation for Standardisation (ISO) for ISO 9001:2000
• Market Research Society (MRS)
• Market Research Quality Standards Association (MRQSA) for BS7911
• Marketing Quality Assurance (MQA)
• WAPOR World Association For Public Opinion Research