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Senior Team

Ipsos MORI Senior Staff

Ipsos MORI is one of the UK's leading research companies. Most of our senior team are research professionals, actively involved with clients and research studies.

Ben Page - Chief Executive

  Ben Page

Ben Page is Chief Executive of Ipsos MORI. He joined MORI in 1987 after graduating from Oxford University in 1986, and was one of the leaders of its first management buyout in 2000. A frequent writer and speaker on leadership and performance management, he has directed hundreds of surveys examining service delivery, customer care and communications.

From 1987-1992 Ben worked in our private sector business on corporate reputation and consumer research, working for companies like Shell, BAE Systems, Sky TV and IBM. Since 1992 he has worked closely with both Conservative and Labour ministers and senior policy makers across government, leading on work for Downing Street, the Cabinet Office, the Home Office and the Department of Health, as well as a wide range of local authorities and NHS Trusts.

Named one of the "100 most influential people in the public sector" by the Guardian, and one of the 50 "most influential" by both Local Government Chronicle and the Health Service Journal, he is a winner of a British Market Research Association (BMRA) award and a 2005 Market Research Society (MRS) medal. Ben is currently on advisory groups at the CBI, Design Council, Kings Fund, Institute of Public Policy Research (IPPR), and the Social Market Foundation (SMF).

He has one son and likes jazz.  



Ben's biog Read more link

Simon Atkinson - Assistant Chief Executive


Simon Atkinson

Simon joined MORI in 1990 as a graduate trainee, and worked initially in financial and employee research. He then moved to the social research team, where he specialised in customer satisfaction work with local councils, as well as political polling. Simon became head of Ipsos MORI's Social Research Institute in 2005. He is a frequent writer and commentator on social trends and how to make the best use of research findings. Simon is co-editor of the Political Communications books on the 2001, 2005 and 2010 general elections. His experience includes a period in academic research, as well as a spell as acting Human Resources Director and MD of Ipsos MORI's Loyalty Division. He is a member of the British Polling Council and the Institute of Internal Communications Advisory Committee.

He lives in Barnet with his wife and two daughters, and likes cycling and skiing and Oxford United.


 

Deborah McCrudden - Managing Director, ASI

  Deborah McCrudden

Deborah leads the ASI specialism in the UK. She has over 20 years' experience in branding and communications.

She started her career at Marketing Sciences before moving to Research International, where she worked in both their London and New York offices. Before joining Ipsos MORI, Deborah worked at Synovate (previously TRBI) with companies and brands such as Nokia, Aviva, Tesco, California Department of Health and Nestle.

She has a BA (Hons) in Business & Finance and a CIM Post-Graduate Diploma in Marketing.

Deborah has been a speaker at many conferences around the world talking about word of mouth, the demise of male advertising icons and consumer profiling as well as appearing on TV programmes 'This Morning' and 'Put it to the Test', profiling consumers based only on shopping receipts or contents of their dustbin.

She lives in Hove with her young son.


 

Rob Myers- Managing Director, Marketing

  Rob Myers

Rob Myers is Managing Director of the Marketing specialism in the UK. He joined us from Ipsos US where he was President of Marketing. Previously, Rob held the role of Executive Vice President for Synovate with legacy Synovate Canada, with US CPG and Motor research under his purview.

Prior to Synovate, he was Global Head of Strategy and Corporate Development for Aegis Group Plc, the UK based parent company of Synovate.

Rob has held senior strategy and development roles in the media and marketing services industry for the past seven years. He has also gained a wealth of knowledge and experience in the financial services industry during his employment with American Express and Barclays Bank Plc.

Rob grew up in Canada and has previously lived in Europe for nine years. He has a Bachelor of Arts degree in Sociology from Western University in Toronto, Canada, an MBA from INSEAD Business School in France and a Chartered Accounted (CA) designation obtained with PricewaterhouseCoopers, Canada.

He lives in London with his wife and two young children and enjoys ice hockey and golf in his free time.

Meet the Ipsos Marketing Leadership Team Read more link 

Liz Landy - Managing Director, MediaCT

  Liz Landy

Liz is Managing Director of the MediaCT specialism within Ipsos MORI. Ipsos MediaCT has around sixty members of staff and turns over a budget of over £25m. Liz has overall responsibility for the business which is split into three distinct areas - industry contracts (audience measurement currencies); international syndicated business (currencies for media planning) and tailor-made research solutions to all players within the media, content and technology sectors.She is closely involved with key account management, new business generation and people management.

She has over 20 years of media research experience, having started her career at the BBC where she held a variety of research positions before joining the Ipsos group in 1994. Initially responsible for all TV and radio projects, she became Director of Ipsos Media in 1997 and then Managing Director and a member of the Board in 2001.  

 In 2007 Ipsos MediaCT was launched.  In Liz’s words ‘We expanded Media’s remit in 2007 in response to the fact that the media, content and technology sectors had converged to such an extent that they needed to be examined in combination, as well as in isolation, to ensure we could service our clients as effectively as possible.  The subsequent significant increase to our business is testament to the fact we read the market correctly’. 

Liz lives in the Thames Valley with her husband and two children, Henry and Poppy. She enjoys having family adventures and being pampered.

Niall Rae - Managing Director, Loyalty

  Niall Rae

Niall has been working in Loyalty research for 20 years during which time he has run everything from 40 country telephone studies involving 150,000 interviews per year to small scale qualitative exploratory surveys. He has worked with a diverse range of clients including HP, Orange, Aviva and Thomson Reuters and covered both Business and Consumer markets. His career began in Hong Kong and he has maintained a focus on global research since that time. Prior to joining Ipsos MORI Niall worked at NOP and GfK in the UK.

Niall runs the Loyalty Division which boasts 60 specialists with experience across consumer and business to business customer satisfaction work as well as employee satisfaction. He has a particular interest in technology as an enabler of research as well as an area of research and is always looking for the next tool that can help clients to better understand their customers in the most efficient way.

He lives in London with his wife and enjoys fitness, golf, sailing, canoeing and skiing.

Bobby Duffy - Managing Director, Public Affairs

  Bobby Duffy

Bobby Duffy is the Managing Director of the Ipsos MORI Social Research Institute and Global Director of Ipsos Social Research Institute. Bobby joined MORI in 1994 after graduating in Economics/Social and Political Science from St John’s College, Cambridge, and now leads a team of around 200 researchers in London, Manchester, Edinburgh and Belfast.

While at Ipsos MORI, Bobby has spent time on secondment at the Prime Minister’s Strategy Unit and as a User Fellow at the Centre for Analysis of Social Exclusion at the LSE.

He set up and ran our Research Methods Centre, and his methodological development work has included two papers short-listed for paper of the year in the Market Research Society’s journal; he now sits on the Editorial Board of the journal. He was named one of the top 10 thought leaders in local government by the Local Government Chronicle in 2011.

He is a frequent public speaker and commentator, having appeared on most of the key outlets, including the Today programme, Newsnight, ITV News at 10, BBC News at 6 and many others. He has written widely on social policy issues, including in the Guardian, Sunday Times, Wall Street Journal, Prospect, New Statesman, Public Finance, Huffington Post and many others.

He is a Visiting Senior Research Fellow at King’s College London and is a trustee for the LankellyChase Foundation.

Bobby has served on many expert panels and advisory groups including for CLG on housing and local government, for Demos, ippr, the RSA and the University of York.

He lives in the Barbican with his partner and two daughters.


 

Bobby's biog Read more link

James Randall - Managing Director, Key Clients

  James Randall

James works to ensure that Ipsos MORI’s major clients get access to the greatest thought leaders and research innovations of Ipsos. With a background in digital research, James also works with the Ipsos MORI Digital team, with a personal focus on partnerships that bring new approaches to our clients.

Having started his career with GfK in 1994, James worked with clients across Europe and Asia, spending a particularly exciting period in India before moving into a global client role.

James is a regular speaker at conferences with a particular passion for the opportunities that digital approaches give us to get closer to human behaviour than ever before.

James lives in Surrey with his wife, daughter and son. When not exploring the world with his family, he enjoys sailing, running and wine.


 

Shaun Fisher - Joint Managing Director, Operations


Shaun Fisher

Shaun has over 15 years’ experience in research, graduating from the University of Kent with a BA (Hons) in Geography before joining a consultancy specialising in Tourism and Leisure in 1998. Later focusing on FMCG research, Shaun joined what is now Ipsos MORI from Research International as a Key Account Director in the summer of 2004.

Shaun is responsible for the Data Collection, Processing and Delivery departments at Ipsos MORI. Passionate about people and complex problem solving, Shaun also serves on the Council of the Alliance of International Market Research Institutes (AIMRI). Prior to Ipsos MORI Operations, he was Vice President, Head of Client Service for Ipsos Interactive Services UK, the online arm of the Ipsos Group.

He lives in Hertfordshire with his partner and 2 daughters, enjoys playing cricket and is a long-suffering supporter of Ipswich Town Football Club.

Tony Harper - Joint Managing Director, Operations


Tony Harper

Tony joined Ipsos in 1994 after graduating from Queen Mary College, London. Since then he has worked in a variety of business areas including Media, Loyalty and Marketing, before focusing on developing Ipsos UK’s Global Data Collection services offer. In 2008 he became Head of Ipsos Observer where he was responsible for servicing clients who require high quality data-only research solutions, utilising a variety of different methods and collected from markets all around the World.

In addition to his UK based role, he also spends some of his time supporting other Ipsos Observer teams across the EMEA region so that more clients can tap into and benefit from the strength and breadth of the Ipsos data collection infrastructure.

As a strong, commercially driven general manager, he is comfortable dealing with a wide variety of research issues, subject matters and clients. He particularly enjoys business strategy and fostering a winning mentality within teams and places great importance on setting and maintaining high standards around the basics of good service, on time delivery and product quality.

Outside of work, he is an avid follower of many sports, with particular interests in the success (or lack of it) of Arsenal football club and the fortunes of the England rugby team. He lives in Hertfordshire with his wife and son.

David Holliss - Chief Financial Officer

  David Holliss

David is a qualified Chartered Accountant who joined the Ipsos Group as UK CFO in December 2001. Previously he served as Finance Director of BMRB for 13 years while also taking on a range of additional roles within the WPP research companies. This included a period of four years as Group Finance Director for six of WPP's market research businesses across the world.

David lives in Oxfordshire with his wife and two teenage boys and is a keen sports spectator, whether at Reading football, London Irish rugby, or England cricket games!

Sara Gundry - Communications Director

  Sara Gundry

Sara has worked in marketing and communications roles in the research industry for the last 13 years.  She joined Synovate in 2011 having spent over 11 years at TNS where she most recently held the role of Communications Director in the UK..

She has experience across both internal and external communications, corporate brand and product marketing at both a UK and international level.

Sara lives in Surrey with her husband and two young children and alongside active family life enjoys good food and wine.

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