On Wednesday, 24 September Emily Gray, Head of Central Government Research at Ipsos MORI, is joined by Julie McQueen, Director of Research at the Accenture Institute for Public Service Value, to share learning from an innovative partnership project that took place in autumn 2007.

This Global Cities Forum session examines how Ipsos MORI and the Institute forged a successful partnership to produce work that will have a real impact both on Accenture's business globally and on governments and public services organisations around the world.

There will also be presentations from other areas of Ipsos:

• Ipsos Marketing and Ipsos Public Affairs in the US will be presenting with The Coca-Cola Company on Tuesday, 23 September.  Let It Flow will discuss the challenges in measuring brand equity.
• AJ Johnson, Jane Mills and Simon Gallagher from Ipsos Interactive Services in the UK will be presenting for the Innovation Lab session on Wednesday, 24 September.

Congress 2008 is an opportunity to challenge the status quo, inviting speakers and guests to focus attention on everything that is cutting edge, innovative, creative and "business unusual."

For more information or to register, please go to http://www.esomar.org/index.php/Congress08-overview.html