Keith Glasspoole from Ipsos ASI will be speaking at this year's The Future of Advertising Research Conference 2008.

Bringing together experts in a variety of research disciplines from the UK, Europe and North America this year’s programme talks through the critical elements of effective advertising research via an engaging mix of presentations and debates. Speakers will share their knowledge, experience and insight, allowing an audience of industry professionals responsible for developing and measuring campaigns to grill them on the following key issues:

• Measuring non-traditional campaigns: Word of mouth and consumer generated media
• How advertising works: How can advertising influence consumers?
• Targeting emotions: What techniques are being used and how successful are they?
• Engagement: What is it? Can we measure it?
• Holistic campaign assessment: How do you measure the effectiveness of synergistic campaigns?
• The value (or otherwise) of pre-testing
• Which tracking approach works best?
• Neuroscience: Applications for advertising

Speakers include:

• Tim Ambler London Business School
• Keith Glasspoole Ipsos-ASI
• Les Binet DDB Matrix
• Arie den Boon GfK
• Daphne Mark Brown Weapon7
• Scott Thomson
• Naked Communications
• Vicky Gwilliam Guardian News
• Nigel Hollis Millward Brown  

Click here to learn more about the conference and reserve your place.