Breakfast Seminar • Tuesday 20 May • Soho Hotel, Central London

The media industry has undergone a period of huge change and as a result, the media brand is becoming increasingly important. Consumers now experience media brands through a whole host of different platforms, and a key challenge is to understand how their overall brand is perceived, what is driving those perceptions, what contribution each individual platform has on overall brand equity, and how these elements can be integrated into the overall brand strategy.

The MediaCT team would like to invite you to a free exclusive breakfast seminar to provide you with our latest thinking on how research can help you to maximise and understand the role and contribution of media brands in a multiplatform world.

Agenda:

Our breakfast seminar will start at 9am and aim to finish no later than 10.30am

We will provide:

• a delicious continental breakfast
• the thinking behind our brand philosophy
• how this can be applied to benefit you in your organisation
• an overview of how our research has helped to shape Playboy's brand and marketing strategy, presented by Playboy's Sales and Marketing Director
• an opportunity for questions and debate

How To Book:

Please fill in the online booking form.

For more information email: Puk Svensson