An Ipsos MORI Event — Thursday 15 May 2008, 5:30 at The Imagination Gallery, London

Loyalty! We treasure it in our customers, our employees and our friends. Yet despite the fact that we hold it in high esteem, loyalties disintegrate all around us. How loyal are we really? And what difference does it make?

Renowned authors and speakers Timothy Keiningham and Lerzan Aksoy will take us on a tour of the role that loyalty has in business and society today. They will explore the answers to these questions and update us on the latest thinking — including the "Loyalty Myths" businesses need to be mindful of, the debate on the Net Promoter Score and the importance of understanding loyalty in the workplace.

Sharing exclusive thinking from their forthcoming book, The Loyalty Cure, Tim and Lerzan will open the lid on the challenges we face in understanding the role of loyalty in all aspects of our lives — and what the benefits are in getting it right.

The event will conclude with an open forum discussion on what we can do to respond to these challenges — from a business, societal, and personal perspective.

To join us at this event, please book online. On booking you will receive a confirmation email with further details about the location.

For more information please contact Alison Cross or call us on 020 7347 3000.