Friday 01 August 2008
In February 2008, Ipsos MORI conducted a mystery shopping survey for Moneysupermarket.com to evaluate how they perform compared to their key competitors, specifically focussing on online motor insurance quotes. The key objective of the study being to provide comparable findings to determine which online comparison website is more likely to provide the best rates for customers.
The study focussed on searching and comparing motor insurance quotes among the following leading comparison websites:
- Moneysupermarket.com
- TescoCompare
- uSwitch
- Comparethemarket.com
- Confused.com
- GoCompare
In total 600 searches were carried out across the six websites; 100 enquiries per online comparison site.
Overall, Moneysupermarket.com performed well, returning the lowest, or equal lowest, annual car insurance quote in 42 enquiries out of 100 completed; this was well ahead of its nearest rival, TescoCompare which found the cheapest, or equal cheapest, quote in 22 out of the 100 tests.
Moneysupermarket.com provided the lowest quote across a range of cars, petrol and diesel and both manual and automatic, from the latest models to cars registered in 1989.
Download the moneysupermarket.com mystery shopping report
Ipsos MORI Contact
Debbie Shuttlewood - email