Alcohol — How Much Is Too Much?

Monday 01 December 2003

Whilst many British people are worried about the country's binge drinking, few are aware of the safe drinking limits recommended by Government and medical experts — according to new MORI research.

The survey, for Alcohol Concern, shows around four in five (78%) are concerned (43% 'very concerned') about binge drinking, drunkenness and disorderly behaviour among British people. Yet only seven per cent of men and 22% of women know that the current recommended daily allowances are three–four units and two–three units respectively.

Topline Results

  • MORI Social Research Institute interviewed a representative quota sample of 1,001 adults aged 16+ across Great Britain. Interviews were conducted by telephone between 19-21 September 2003, using random digit dial
  • Data are weighted to the known national population profile
  • '*' indicates a value of less than half of one per cent but greater than zero
  • Where results do not sum to 100, this may be due to multiple answers or computer rounding
  • Base all (1,001), unless otherwise specified

Q How concerned are you personally about so-called 'binge drinking', drunkenness & disorderly behaviour among British people? Are you very concerned, fairly concerned, not very concerned or not at all concerned?

Base: Adults aged 16+ (1,001)

 %
Very concerned43
Fairly concerned35
Not very concerned16
Not at all concerned5
 
Very concerned / Fairly concerned78
Not very concerned / Not at all concerned21
 
Don't know1

Q As you may know, there is a recommended alcohol consumption allowance, measured in units. Do you know what the current recommended allowance is for you, per day or per week?
(If Respondent Has A Specific Drinking 'Limit' For e.g. Medical Reasons, Ask '…Do you know what the current recommended allowance is for someone of your gender?'

Base: Adults aged 16+

 MenWomen
Base(439)(562)
 %%
0-1 unit per day23
2-3 units per day1522
3-4 units per day73
5-6 units per day21
7-10 units per day21
More than 10 units per day-*
 
0-7 units per week44
8-13 units per week34
14 units per week210
15-20 units per week32
21 units per week82
22-30 units per week6-
31-50 units per week1-
More than 50 per week-*
 
Don't know4448

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