Mixed News For Michael Howard

Monday 01 December 2003

MORI's latest Political Monitor shows that Michael Howard has failed to increase the Conservatives' voting intention share at an immediate General Election. The poll, conducted between 20-25 November 2003, is the first MORI survey of voting intentions and ratings of the party leaders' performance since Michael Howard was officially named as the new Tory leader. The key messages are:

  • Among those certain to vote the Conservatives remain unchanged, but Labour are down slightly
  • Tory supporters are satisfied with Michael Howard's performance
  • The public are still to make their minds up about Michael Howard's performance so far — though fewer are currently dissatisfied with him than with Tony Blair

Topline Results

MORI interviewed a representative quota sample of 1,945 adults aged 18+ at 198 sampling points across Britain. Fieldwork was conducted face-to-face on 20-25 November 2003. Data are weighted to match the profile of the population.

Q1 How would you vote if there were a General Election tomorrow?
IF UNDECIDED OR REFUSED AT Q1
Q2 Which party are you most inclined to support?
Base: 1,945 British adults 18+

 %
Conservative31
Labour41
Liberal Democrats (Lib Dem)21
Scottish/Welsh Nationalist2
Green Party1
UK Independence Party1
Other2
 
Lab lead (±%)+10
 
Would not vote15
Undecided10
Refused1

Q1 How would you vote if there were a General Election tomorrow?
IF UNDECIDED OR REFUSED AT Q1
Q2 Which party are you most inclined to support?
Base: All absolutely certain to vote (983)

 %
Conservative35
Labour36
Liberal Democrats (Lib Dem)22
Scottish/Welsh Nationalist2
Green Party2
UK Independence Party1
Other2
 
Lab lead (±%)+1
 
Would not vote1
Undecided7
Refused1

Q3-6 Are you satisfied or dissatisfied with the way the Government / Mr Blair / Mr Duncan Smith / Mr Kennedy are doing their job?
Base: 1,007 British adults 18+

 SatisfiedDissatisfiedDon't knowIndex
 %%%±%
Government276311-36
Blair325711-25
Howard261757+9
Kennedy401841+22

Q7 What would you say is the most important issue facing Britain today?
Q8 What do you see as other important issues facing Britain today?
Base: 1,007 British adults 18+

 Q7Q7/8
 %%
National Health Service/Hospitals1346
Defence/foreign affairs/international terrorism2540
Crime/law & order/violence/vandalism929
Education/schools627
Race relations/immigration/immigrants1326
Economy/economic situation411
Pensions/social security210
Unemployment/factory closure/lack of industry28
Common Market/EU/Europe/Single European Currency27
Taxation27
Transport/public transport17
Morality/individual behaviour26
Poverty/inequality25
Housing15
Drug abuse*4
Nuclear weapons/nuclear war/disarmament13
Local government/council tax*3
Inflation/prices*2
Low pay/minimum wage/fair wages*2
Pollution/environment*2
AIDS11
Countryside/rural life*1
Pound/exchange rate/value of pound*1
Privatisation*1
Petrol prices/fuel01
Trade unions/strikes01
Animal welfare0*
Beef/BSE/Mad Cow Disease0*
Foot and mouth outbreak/farming crisis0*
GM/GM (Genetically Modified) foods0*
Northern Ireland0*
Scottish/Welsh Assembly/Devolution Constitutional reform0*
 
Other616
Don't know76

Q9 Do you think that the general economic condition of the country will improve, stay the same, or get worse over the next 12 months?
Base: 1,007 British adults 18+

 %
Improve14
Stay the same39
Get worse41
Don't know6
 
MORI Economic Optimism Index [EOI]-27

Q10 And how likely would you be to vote in an immediate General Election, on a scale of 1 to 10, where 10 means you would be absolutely certain to vote, and 1 means that you would be absolutely certain not to vote?
Base: 1,945 British adults 18+

 %
10 — absolutely certain to vote49
97
88
75
64
57
42
32
22
1 — absolutely certain not to vote10
Don't know2
Refused*

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