Friday 01 November 1996
- MORI interviewed a representative quota sample of 1,747 adults aged 18+ at 161 ED-cluster sampling points across Great Britain.
- Interviews were conducted face-to-face, in home, between 25 - 28 October 1996, as part of the regular MORI Omnibus.
- Data were weighted to match the profile of the population.
- The survey was conducted on behalf of The Times and published on 1 November 1996.
Here is a list of things both favourable and unfavourable that have been said about various political parties. I would like you to pick the statements you feel fit Mr Major / Mr Blair / Mr Ashdown.
| | Major | Blair | Ashdown |
|---|
| | % | % | % |
|---|
| Out of touch with ordinary people | 47 | 9 | 9 |
| Patriotic | 27 | 16 | 22 |
| Understands the problems facing Britain | 21 | 34 | 21 |
| Rather narrow minded | 21 | 7 | 7 |
| More honest than most politicians | 21 | 20 | 22 |
| Understands world problems | 19 | 20 | 17 |
| Too inflexible | 19 | 7 | 6 |
| A capable leader | 19 | 33 | 22 |
| Tends to talk down to people | 18 | 11 | 7 |
| Down-to-earth | 16 | 22 | 21 |
| Good in crisis | 11 | 9 | 9 |
| Has sound judgement | 11 | 19 | 15 |
| Rather inexperienced | 9 | 27 | 14 |
| Has got a lot of personality | 5 | 33 | 18 |
| No opinion / Don't know | 11 | 16 | 31 |