Monday 12 March 2001
- Results are based on interviews with 500 residents aged 16+.
- Interviews were carried out face-to-face, in home across 35 sampling points over 12 Wards in Fulham
- Fieldwork was conducted between 8 - 23 January 2000
- A representative quota sample was interviewed with quotas set by age, sex and working status.
- Results are weighted by age, sex and working status to 1991 census data for the Wards covered.
- Where results do not sum to 100, this may be due to multiple responses, computer rounding or the exclusion of don't knows/not stated.
- An asterisk (*) represents a value of less than half of one per cent, but not zero.
- Results are based on all respondents unless otherwise stated.
MORI comment
MORI has seen two press releases about the survey. One is headlined "7 in 10 local residents happy with Fulham stadium plan" which we do not feel fairly reflects the results from the question used in the survey. This assertion is based on the assumption that those who neither support nor oppose or don't know are "happy" with the proposals. This is in contrast to the headline used in the other version of the press release - "7 in 10 local residents do not object to stadium plan". We feel that is a fair reflection of the results.
Q1 Thinking about this neighbourhood, on the whole, how satisfied or dissatisfied are you with it as a place to live?
| | % |
|---|
| Very satisfied | 55 |
| Fairly satisfied | 37 |
| Neither satisfied nor dissatisfied | 3 |
| Fairly dissatisfied | 3 |
| Very dissatisfied | 1 |
| Don't know | 0 |
Q2 What do you consider are the biggest problems in this area? Anything else?
[IF FOOTBALL CROWDS/NOISE THEN PROBE FULHAM OR CHELSEA?]
| | % |
|---|
| Lack of parking spaces | 27 |
| Too much traffic/traffic congestion | 25 |
| Crime in area | 8 |
| Too much litter/poor street cleaning | 7 |
| Expensive parking | 5 |
| Lack of leisure/sports facilities | 5 |
| Crowds/noise at Chelsea Football Club/Stamford Bridge | 5 |
| Poor/expensive public transport | 4 |
| Young people hanging around | 4 |
| Crowds/noise at Fulham Football Club/Craven Cottage | 4 |
| Noise from planes to/from Heathrow | 3 |
| Lack of facilities for young people | 3 |
| Too much dogs mess | 2 |
| Lack of affordable housing for local people | 2 |
| Poor local shopping facilities | 2 |
| Lack of green spaces | 2 |
| Graffiti | 2 |
| Lack of Jobs/High unemployment | 1 |
| Poor schools/educational standards | 1 |
| Drugs | 1 |
| Poor library services | 1 |
| Poor refuse collection | 1 |
| Possible re-development of Fulham Football Club | 1 |
| Bad neighbours | 1 |
| Lack of community spirit | 1 |
| Pollution | 1 |
| Poor street lighting | 1 |
| High council tax | 1 |
| Motorbike nuisance | 1 |
| Poor services for the elderly | * |
| Poor local health services | * |
| Other | 5 |
| |
| Nothing in particular | 25 |
| Don't know/not stated | 8 |
Q3 On a different subject, how much, if anything, do you know about the proposals to develop Fulham Football Club's stadium?
| | % |
|---|
| A great deal | 8 |
| A fair amount | 23 |
| Not very much | 28 |
| Heard of but know nothing | 16 |
| Never heard of | 25 |
| Don't know | 1 |
Q4 And from what you know, or may have heard, to what extent do you support or oppose the proposed re-development of Fulham Football Club's stadium 'Craven Cottage'?
| | % |
|---|
| Strongly support | 11 |
| Tend to support | 20 |
| Neither support nor oppose | 33 |
| Tend to oppose | 11 |
| Strongly oppose | 18 |
| Don't know | 8 |
Q5 Why do you say you support the re-development? Any other reasons?
Base: All who support re-development (150)
| | % |
|---|
| Will be good for area | 41 |
| Want Club to remain in Fulham | 36 |
| Need to expand to compete with big clubs/play in Premiership | 27 |
| Am a Fulham supporter | 24 |
| Want modern/safe/well-equipped stadium | 11 |
| Will create jobs | 10 |
| Want better facilities that new stadium will bring (restaurant, café, gym) | 10 |
| Re-opening of the Thames Path | 3 |
| Like sport | 2 |
| Like football | 1 |
| Other | 12 |
| |
| Nothing in particular | 1 |
| Don't know/not stated | 2 |
Q6 Why do you say you oppose the re-development? Any other reasons?
Base: All who oppose re-development (151)
| | % |
|---|
| Increased traffic | 64 |
| Parking problems | 44 |
| Noise - football crowds | 44 |
| Over-development | 24 |
| Impact on Bishop's Park | 15 |
| Height of stadium | 13 |
| Nature/character of stadium/eye-sore | 13 |
| Football violence/hooligans | 12 |
| Noise -other events at ground | 9 |
| Don't need to re-develop/Fulham is small club | 9 |
| Impact on River Thames | 7 |
| Demolition of the Cottage | 4 |
| Impact on Stevenage Road area | 4 |
| Disruption to local community | 4 |
| Conservation area/impact on wildlife | 3 |
| Increased litter | 3 |
| Dislike change/will change character of area | 3 |
| Non-football facilities | 3 |
| Effect on house prices | 2 |
| Other | 12 |
| |
| Nothing in particular | 0 |
| Don't know | 0 |
Q7 I am now going to read out a number of things that local people have said about the proposed re-development of Fulham Football Club's stadium. Please tell me the extent to which you agree or disagree with each.
| | Strongly agree | Tend to agree | Neither agree nor disagree | Tend to disagree | Strongly disagree | Don't know |
|---|
| | % | % | % | % | % | % |
|---|
| The re-development will create many new jobs in the area | 10 | 40 | 16 | 18 | 8 | 8 |
| Fulham Football Club would need to cover some of the costs of re-development by allowing another Football Club to also use the new stadium. | 6 | 23 | 33 | 16 | 9 | 14 |
| The current stadium needs to be redeveloped for Fulham Football Club to compete with top English clubs | 21 | 32 | 20 | 11 | 6 | 11 |
| The proposed re-development will lead to too much traffic on matchdays | 43 | 33 | 10 | 8 | 2 | 4 |
| The improved facilities in the re-development will benefit the local community (e.g. gym, restaurant, café) | 13 | 27 | 18 | 21 | 14 | 6 |
| The proposed re-development will mean crowds that are too large for the area | 35 | 29 | 14 | 15 | 2 | 4 |
| The proposed re-development of the stadium will be an eye-sore | 13 | 14 | 23 | 23 | 12 | 16 |
Q8 Fulham Football Club have said that if they do not obtain permission to re-develop the existing ground, then they may move out of Fulham altogether. To what extent do you support or oppose the Football Club moving away from Fulham?
| | % |
|---|
| Strongly support | 12 |
| Tend to support | 9 |
| Neither support nor oppose | 29 |
| Tend to oppose | 23 |
| Strongly oppose | 23 |
| Don't know | 4 |
Q9 How well informed do you feel about the proposed re-development of Fulham Football Club's Stadium?
| | % |
|---|
| Very well informed | 9 |
| Fairly well informed | 22 |
| Not very well informed | 35 |
| Not at all informed | 33 |
| No opinion | 1 |
Q10 From which, if any, of these sources have you received most of your information about the proposed re-development of Fulham Football Club's stadium?
Q11 And how would you prefer to receive information about the proposed re-development of Fulham Football Club's stadium? If you want, you can choose sources that you already use.
| | Q10 | Q11 |
|---|
| | % | % |
|---|
| Word-of-mouth | 40 | 6 |
| Local newspapers | 35 | 30 |
| Leaflets delivered to your door | 20 | 50 |
| Fulham Football Club | 12 | 14 |
| Local television | 11 | 18 |
| "Fulham Alliance" | 11 | 4 |
| Residents'/Tenants' Associations | 9 | 6 |
| Outdoor posters and banners | 6 | 6 |
| "Fulham United" | 6 | 2 |
| Public meetings | 5 | 7 |
| Local radio | 3 | 7 |
| Leaflets and noticeboards in libraries | 3 | 7 |
| Teletext | 2 | 3 |
| Leaflets and noticeboards in Council offices | 2 | 3 |
| Via the Internet | 2 | 5 |
| Phoning the Council | 1 | 3 |
| Leaflets and noticeboards in leisure centres | * | 3 |
| Other | 4 | 3 |
| None - don't get/want information | 24 | 9 |
| Don't know | 1 | 3 |
Q12 Who would you first contact if you wanted to express your views about the proposed re-development of the Football stadium?
| | % |
|---|
| Local Council offices | 48 |
| Fulham Football Club | 13 |
| MP | 11 |
| Local Councillor | 10 |
| Local newspaper | 8 |
| Residents'/Tenants Association | 2 |
| "Fulham United" | 1 |
| "Fulham Alliance" | 1 |
| Other | 4 |
| Don't know | 9 |
Q13 Have you seen any pictures like this one showing what the proposed re-development will look like?
Q14 Which of these aspects of the proposed re-development were you aware of before this interview?
| | % |
|---|
| Increased capacity to 30,000 | 45 |
| Gymnasium facilities | 25 |
| Restaurant | 25 |
| Opening of the Thames Walk to all residents | 23 |
| Café | 23 |
| Increased facilities for after-school clubs | 14 |
| None of these | 46 |
| Don't know | 1 |
Q15 If the Thames Walk was extended so that you could walk the entire stretch of the River between Hammersmith Bridge and Putney Bridge, would this make you more or less likely to use the Walk, or would it make no difference?
| | % |
|---|
| More likely | 56 |
| Less likely | 1 |
| Make no difference | 41 |
| Don't know | 2 |
Q16 How interested would you be in using the improved facilities that would be included in the proposed re-development of the football stadium? By this I mean the gymnasium, restaurant or café.
| | % |
|---|
| Very interested | 11 |
| Fairly interested | 31 |
| Not very interested | 19 |
| Not at all interested | 37 |
| Don't know | 1 |
Q17 From what you know or may have heard, which, if any, of the following activities is Fulham Football Club involved in?
Q18 Which, if any of these activities have you or other people in your family personally been involved in with Fulham Football Club?
| | Q17 | Q18 |
|---|
| | % | % |
|---|
| Work with charities (e.g. adventure playground in Bishop's Park) | 24 | 2 |
| Work in schools (e.g. football coaching for children, promoting anti-racism) | 38 | 9 |
| Environmental work (e.g. working with the community to maintain the river and open spaces) | 12 | 1 |
| None of these | 33 | 83 |
| Don't know | 24 | 7 |
Q19 How important, if at all, do you think it is for a football club like Fulham to work with the community in these different ways?
| | % |
|---|
| Very important | 62 |
| Fairly important | 30 |
| Not very important | 4 |
| Not at all important | 1 |
| Don't know | 3 |
Q20 Would you describe yourself as a supporter of Fulham Football Club or not?
| | % |
|---|
| Yes, supporter | 29 |
| No, not supporter | 70 |
| Don't know | 1 |
Q21 Have you ever been to Craven Cottage to see Fulham Football Club play a match?
| | % |
|---|
| Yes | 33 |
| No | 67 |
| Don't know/can't remember | 0 |
Q22 Finally, can I just check, to what extent do you support or oppose the proposed re-development of Fulham Football Club's stadium?
| | % |
|---|
| Strongly support | 19 |
| Tend to support | 25 |
| Neither support nor oppose | 24 |
| Tend to oppose | 11 |
| Strongly oppose | 17 |
| Don't know | 3 |