Reputation Matters

A regular update on the latest Ipsos MORI research and thinking on corporate reputation.

Carbon labelling - Just a Load of Hot Air?
Helen Lamb discusses carbon labelling and the challenges for retailers and food manufacturers amidst high consumer expectations

It’s a small world - Managing global sustainability messages
Anne Harris and Janette Henderson highlight the need to stay in touch with consumer concerns across the globe

Who ya gonna believe?
Robert Knight looks at the communication challenges for science-based industries

Ethical consumption - The debate heats up among consumer journalists
Matt Cavill and Jane Robinson look at the issues which journalists consider to be most pertinent to the home and lifestyle sector