Thursday 26 September 1996
- MORI interviewed a representative quota sample of 1,800 adults aged 18+ at 162 ED-cluster sampling points across Great Britain.
- Interviews were conducted face-to-face, in home, between 20-23 September 1996, as part of MORI's regular Omnibus survey.
- Data were weighted to match the profile of the population.
- The survey was conducted for The Economist and published on 4 October 1996.
Q If the Conservatives should lose the next general election, which of these people do you think should lead the Conservative Party after the election?
| | All | M | F | Con | Ex-Con | Lab | Lib Dem |
| | % | % | % | % | % | % | % |
| Michael Heseltine |
16 |
16 |
16 |
16 |
23 |
17 |
23 |
| John Major |
13 |
12 |
14 |
27 |
10 |
7 |
7 |
| John Redwood |
8 |
10 |
6 |
9 |
14 |
9 |
9 |
| Margaret Thatcher |
8 |
7 |
9 |
13 |
9 |
5 |
6 |
| Kenneth Clarke |
8 |
11 |
5 |
7 |
9 |
10 |
12 |
| Michael Portillo |
5 |
7 |
4 |
7 |
11 |
6 |
5 |
| Chris Patten |
4 |
5 |
3 |
4 |
3 |
4 |
4 |
| Gillian Shephard |
3 |
2 |
3 |
1 |
6 |
3 |
5 |
| Michael Howard |
2 |
3 |
2 |
3 |
3 |
2 |
2 |
| Malcolm Rifkind |
2 |
2 |
1 |
2 |
3 |
2 |
2 |
| Stephen Dorrel |
1 |
2 |
* |
* |
2 |
1 |
1 |
| Ian Lang |
1 |
2 |
1 |
1 |
- |
1 |
* |
| Michael Forsyth |
* |
* |
* |
- |
1 |
1 |
- |
| Other |
1 |
1 |
1 |
* |
2 |
1 |
1 |
| None of these |
9 |
9 |
8 |
3 |
5 |
10 |
5 |
| Don't know / care |
23 |
17 |
29 |
10 |
9 |
25 |
21 |