Thursday 08 May 2008
The changing role of doctors has not diminished their standing among the general public, as the results of an Ipsos MORI poll conducted on behalf of the RCP show. Trust in doctors, among adults in Great Britain, has been high since measurements began almost 25 years ago. Furthermore, 90% of GB adults trust their doctor to give accurate information; and almost as many trust them to have their interests at heart, reflecting the continued importance which patients place on their relationship with their doctor when making decisions about their healthcare.
Technical details
Trust in Professions 2007 was conducted for the RCP by Ipsos MORI Social Research Institute. A representative quota sample of 1,981 adults aged 16+ in Great Britain was interviewed face-to-face in their homes, between 15 and 22 November 2007 in 210 sampling points, using CAPI methodology. Related work by Ipsos MORI for RCP on the definition of a physician was conducted among a representative quota sample of 2,044 adults aged 16+ in Great Britain, face-to-face in their homes, between 18-23 October 2007 in 191 sampling points. On both surveys, some questions were asked of half the sample (using a split-sample technique). Data have been weighted to the known profile of the GB population. A copy of the report Trust in Professions 2007: Public Awareness of Physicians and Trust in Professionals is available upon request.