We conduct reliable media, content and technology research to the highest technical standards, in the UK and internationally.
Ipsos MediaCT plays a prominent role within media and communications research, holding key industry audience measurement contracts and conducting bespoke research to assist our clients in informing their strategic decisions. We work across all media, technology and entertainment sectors and our team of experts have extensive experience, partnering with our clients to gain a better understanding of this challenging industry. We have particular expertise in sampling minority audiences that are usually difficult to reach, such as senior business people, high income consumers, ethnic minorities, other groups that are socially excluded, slow technology adopters and homes that receive different radio and TV platforms.
Using a wide variety of research techniques, we help individual media owners, content owner studios, technology companies, agencies and advertisers address issues such as editorial and programming, advertising, audience profiling and music tastes, market positioning, piracy, high definition and theatrical markets, new product and programme development and licence applications. Brief introductions to the work we do are included here but we pride ourselves on designing the most appropriate solutions to meet all aspects of your research needs. Please do contact us if you would like to find out more, or if you have a research proposition you would like to explore.
Industry contracts and syndicated surveys
We are contracted to conduct a number of major media surveys, including Europe's largest and most complex for RAJAR. In addition, media owners, ad agencies and advertisers use our regular multi-country syndicated surveys of business leaders and opinion formers for media planning
Understanding media consumers and their habits
Have you ever wondered how influential the readership of a publication really is? Network quantifies the word-of-mouth media multiplier effect.
Would you like to involve customers in your strategic development? Create your own online customer or audience panel with Mediator.
How do people in the UK use new media and how much do they really understand? Engage can help you find out.
Whether you are looking to identify an audience, evaluate them, or understand how to reach them effectively and efficiently, we have the experience and expertise to help.