Analysis: The Royal Wedding: Six months on
From the ESOMAR 3D conference, Simon Atkinson looks back at our unique mobile research over the weekend of the Royal Wedding and concludes that the more researchers can be in 'the right place at the right time' the more we will get a rounded view of cosumer behaviour.
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Presentation: The Great British Royal Wedding
For the 2011 ESOMAR event, this presentation showcases the methodology used and the lessons for future mobile research. 
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Publication: The Old... and the New: The Great British Royal Wedding
A brief overview and summary of how Ipsos MORI and Techneos combined to engage Brits in participating in a mobile research project using new technology combined with traditional research methods to tell the story of how we celebrated the 2011 Royal Wedding. 
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