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Welcome to the Ipsos MediaCT Light Bites Blog

Ipsos MediaCT Light Bites 

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Do They Know It's Christmas? DAB radio listeners do. Andy Haylett, Survey Director 12 May 2011 The 'Christmas Effect' - the number of DAB radios bought over the festive period is indicated in the first quarter of RAJAR data each year. Quarter 1 2011 is no exception, in fact there has been a larger increase this year than in the last few Christmases. Do They Know It's Christmas? DAB radio listeners do.
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It All Comes Together in London Andy Haylett, Survey Director 27 October 2011 RAJAR Q3 data: the gap is closing between the top three radio stations in London, explains Andy Haylett. It All Comes Together in London
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Media Research: Reasons to be cheerful John Carroll, Senior Director 13 December 2011 In a year sandwiched between the General Election and the Olympics, what has 2011 meant for the media research industry? If the research showcased at this year’s Media Research Group (MRG) Conference is anything to go by, then it has been a year of experimentation and change. Media Research: Reasons to be cheerful
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MediaCT Light Bites: Crossing the Digital Radio Divide John Carroll, Senior Director 13 September 2010 John Carroll, Senior Director at Ipsos MediaCT, shares the results of some new research on digital radio. MediaCT Light Bites: Crossing the Digital Radio Divide
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RAJAR Reaches Another Record High Andy Haylett, Survey Director 4 August 2011 RAJAR today released their Quarter 2 2011 radio listening results and, the good news is - it’s more good news for radio. RAJAR Reaches Another Record High
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The Bigger and Older Nation John Carroll, Senior Director 3 May 2011 It has been well reported that we are getting older as a nation. Is the media industry taking heed? The Bigger and Older Nation
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The issues facing media research John Carroll, Senior Director 10 October 2011 John Carroll, Ipsos MediaCT Senior Director and Chair of the Media Research Group (MRG) on the issues facing media research and why the research industry needs to experiment to achieve change. The issues facing media research
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About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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