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Ipsos MediaCT Light Bites 

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The Tablet is a game changerThe Tablet is a game changer
John Carroll, Senior Director
 1 July 2011
John Carroll, from Ipsos MediaCT, on the recent Big Tablet Debate hosted by News International and Haymarket. The Tablet is a game changer

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MediaCT Light Bites: Has online research killed quality? MediaCT Light Bites: Has online research killed quality?
John Carroll, Senior Director
 20 October 2010
In the latest Light Bite from Ipsos MediaCT, John Carroll examines the effect that online research has had on the quality of the results. MediaCT Light Bites: Has online research killed quality?

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MediaCT Light Bites: Crossing the Digital Radio DivideMediaCT Light Bites: Crossing the Digital Radio Divide
John Carroll, Senior Director
 13 September 2010
John Carroll, Senior Director at Ipsos MediaCT, shares the results of some new research on digital radio. MediaCT Light Bites: Crossing the Digital Radio Divide

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About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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