Social media and mobile – buzzwords of the year (again)
John Carroll, Senior Director
21 February 2012
The use of mobile or social media is now the norm for most of our surveys’ respondents. Is the research industry up to the challenge?

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Are targeted TV ads smart?
John Carroll, Senior Director
14 February 2012
Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future?

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Three in four British adults are online
John Carroll, Senior Director
2 March 2011
Recently published data from the National Readership Survey (NRS Jan-Dec 2010) tell us that three quarters of the adult 15+ population of Great Britain have accessed the internet in the past 12 months.

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