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Social media and mobile – buzzwords of the year (again)Social media and mobile – buzzwords of the year (again)
John Carroll, Senior Director
21 February 2012
The use of mobile or social media is now the norm for most of our surveys’ respondents. Is the research industry up to the challenge? Social media and mobile – buzzwords of the year (again)

Comments 1

Are targeted TV ads smart?Are targeted TV ads smart?
John Carroll, Senior Director
14 February 2012
Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future? Are targeted TV ads smart?

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Latest official radio listening figures releasedLatest official radio listening figures released
Andy Haylett, Survey Director
2 February 2012
Radio expert Andy Haylett looks at the RAJAR release for Q4 2011, following a record breaking period in Q3. Latest official radio listening figures released

Comments 5

How the Business Elite use digitalHow the Business Elite use digital
James Torr, Senior Director, Sales & Marketing
30 August 2011
With almost a third of top executives using tablets such as iPads, the business elite remains ahead of the curve in their adoption of technology and media consumption habits. How the Business Elite use digital

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RAJAR Reaches Another Record HighRAJAR Reaches Another Record High
Andy Haylett, Survey Director
4 August 2011
RAJAR today released their Quarter 2 2011 radio listening results and, the good news is - it’s more good news for radio. RAJAR Reaches Another Record High

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The Tablet is a game changerThe Tablet is a game changer
John Carroll, Senior Director
1 July 2011
John Carroll, from Ipsos MediaCT, on the recent Big Tablet Debate hosted by News International and Haymarket. The Tablet is a game changer

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Smartphones on the rise – but for how long? Smartphones on the rise – but for how long?
Quinton Lucion, Research Executive
16 May 2011
Last year saw a surge of activity surrounding the smartphone industry. That was in 2010 – has this changed at all in 2011? Smartphones on the rise – but for how long?

Comments 8

Do They Know It's Christmas? DAB radio listeners do.Do They Know It's Christmas? DAB radio listeners do.
Andy Haylett, Survey Director
12 May 2011
The 'Christmas Effect' - the number of DAB radios bought over the festive period is indicated in the first quarter of RAJAR data each year. Quarter 1 2011 is no exception, in fact there has been a larger increase this year than in the last few Christmases. Do They Know It's Christmas? DAB radio listeners do.

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The Bigger and Older Nation The Bigger and Older Nation
John Carroll, Senior Director
3 May 2011
It has been well reported that we are getting older as a nation. Is the media industry taking heed? The Bigger and Older Nation

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MediaCT Light Bites: More Good News For Digital Print MediaCT Light Bites: More Good News For Digital Print
John Carroll, Senior Director
31 August 2010
The latest set of National Readership Survey (NRS) results published on 27 August shows that the nation is increasingly embracing technology and the digital world. MediaCT Light Bites: More Good News For Digital Print

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About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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