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Welcome to the Ipsos MediaCT Light Bites Blog

Ipsos MediaCT Light Bites 

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Why we connect (part 2) Tina Mermiri, Senior Research Executive 13 June 2011 In this second blog update, Tina Mermiri, from Ipsos MediaCT, looks at who connects to the internet, and why. Why we connect (part 2)
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Why we connect Tina Mermiri, Senior Research Executive 6 June 2011 With approximately 80% of all adults in the UK accessing the internet in Q1 2011, several questions are raised regarding not only who connects, but why. Why we connect
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The nation’s app-etite for new ways of reading Dawn Barry, Director 3 June 2011 Are the British hungry for new ways of consuming newspaper and magazine content? Dawn Collis, Director at Ipsos MediaCT, analyses the latest data released by the National Readership Survey (NRS). The nation’s app-etite for new ways of reading
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About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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