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Welcome to the Ipsos MediaCT Light Bites Blog

Ipsos MediaCT Light Bites 

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What do you Consume for Breakfast? Andy Haylett, Survey Director 25 October 2012 Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release. What do you Consume for Breakfast?
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Are we gambling with the truth? John Carroll, Senior Director 18 October 2012 John Carroll talks about big data and what to expect from this year's Media Research Group conference in Monte Carlo. Are we gambling with the truth?
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The Sun Always Shines (on the National Readership Survey) Dawn Barry, Director 17 August 2012 Using the new NRS data Dawn Collis discusses what impact the new release of the Sunday edition of the Sun has on readership. The Sun Always Shines (on the National Readership Survey)
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RAJAR Quarter 2, 2012 – Radio Joins the Online Community Andy Haylett, Survey Director 2 August 2012 Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release. RAJAR Quarter 2, 2012 – Radio Joins the Online Community
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Latest Radio Audience Figures Released Andy Haylett, Survey Director 17 May 2012 Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release. Latest Radio Audience Figures Released
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The Flow of the Online Radio Stream Andy Haylett, Survey Director 3 May 2012 Radio expert Andy Haylett tells us why he thinks the real driver of growth for digital radio going forward is online. The Flow of the Online Radio Stream
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Reading between the lines John Carroll, Senior Director 23 April 2012 Whilst declining circulations and readership for newspapers and magazines are widely and regularly reported, one in ten (9%) have viewed a newspaper or magazine via tablet, e-reader or app in the last 12 months. Reading between the lines
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Social media and mobile – buzzwords of the year (again) John Carroll, Senior Director 21 February 2012 The use of mobile or social media is now the norm for most of our surveys’ respondents. Is the research industry up to the challenge? Social media and mobile – buzzwords of the year (again)
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Are targeted TV ads smart? John Carroll, Senior Director 14 February 2012 Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future? Are targeted TV ads smart?
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Latest official radio listening figures released Andy Haylett, Survey Director 2 February 2012 Radio expert Andy Haylett looks at the RAJAR release for Q4 2011, following a record breaking period in Q3. Latest official radio listening figures released
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About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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