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Why newspapers and magazines should survive the digital ageWhy newspapers and magazines should survive the digital age
John Carroll, Senior Director
1 September 2011
In our latest MediaCT Light Bites blog, John Carroll asks, in an industry where we are led to believe that print is dying and tablets are the saviour, why has print stood the test of time? Why newspapers and magazines should survive the digital age

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The nation’s app-etite for new ways of readingThe nation’s app-etite for new ways of reading
Dawn Collis, Director
3 June 2011
Are the British hungry for new ways of consuming newspaper and magazine content? Dawn Collis, Director at Ipsos MediaCT, analyses the latest data released by the National Readership Survey (NRS). The nation’s app-etite for new ways of reading

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We’re getting even more upmarket We’re getting even more upmarket
John Carroll, Senior Director
9 February 2011
Data from the National Readership Survey show that, despite our gloomy views of the British economy, the country as a whole is becoming more middle class and the South of England even more so. We’re getting even more upmarket

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MediaCT Light Bites: Crossing the Digital Radio DivideMediaCT Light Bites: Crossing the Digital Radio Divide
John Carroll, Senior Director
13 September 2010
John Carroll, Senior Director at Ipsos MediaCT, shares the results of some new research on digital radio. MediaCT Light Bites: Crossing the Digital Radio Divide

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About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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