Media Research: Reasons to be cheerful
John Carroll, Senior Director
13 December 2011
In a year sandwiched between the General Election and the Olympics, what has 2011 meant for the media research industry? If the research showcased at this year’s Media Research Group (MRG) Conference is anything to go by, then it has been a year of experimentation and change.
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The fog is lifting on radio audience measurement
John Carroll, Senior Director
16 November 2011
John Carroll on the latest trends and developments discussed at the 2011 European Radio Symposium.
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The issues facing media research
John Carroll, Senior Director
10 October 2011
John Carroll, Ipsos MediaCT Senior Director and Chair of the Media Research Group (MRG) on the issues facing media research and why the research industry needs to experiment to achieve change.
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Why newspapers and magazines should survive the digital age
John Carroll, Senior Director
1 September 2011
In our latest MediaCT Light Bites blog, John Carroll asks, in an industry where we are led to believe that print is dying and tablets are the saviour, why has print stood the test of time?
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The Tablet is a game changer
John Carroll, Senior Director
1 July 2011
John Carroll, from Ipsos MediaCT, on the recent Big Tablet Debate hosted by News International and Haymarket.
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Why we connect (part 2)
Tina Mermiri, Senior Research Executive
13 June 2011
In this second blog update, Tina Mermiri, from Ipsos MediaCT, looks at who connects to the internet, and why.
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Why we connect
Tina Mermiri, Senior Research Executive
6 June 2011
With approximately 80% of all adults in the UK accessing the internet in Q1 2011, several questions are raised regarding not only who connects, but why.
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Smartphones on the rise – but for how long?
Quinton Lucion, Research Executive
16 May 2011
Last year saw a surge of activity surrounding the smartphone industry. That was in 2010 – has this changed at all in 2011?
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The Bigger and Older Nation
John Carroll, Senior Director
3 May 2011
It has been well reported that we are getting older as a nation. Is the media industry taking heed?
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Three in four British adults are online
John Carroll, Senior Director
2 March 2011
Recently published data from the National Readership Survey (NRS Jan-Dec 2010) tell us that three quarters of the adult 15+ population of Great Britain have accessed the internet in the past 12 months.
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