What do consumers think of 4G?
Gavin Sugden, Research Director
10 December 2012
New findings from the Ipsos Mori Tech Tracker show that more than half of UK adults are aware of 4G technology, write Gavin Sugden and Aakanksha Haran in Brand Republic.
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Twitter Goes Mobile on its Birthday
Gavin Sugden, Research Director
21 March 2012
The most striking thing about the use of social media in 2012 is the normality of it for many: In the modern world people want information quickly and in an easily digestible format, and this helps to explain the growth in popularity of Twitter since its inception 6 years ago.
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Going public on the private screen
Gavin Sugden, Research Director
16 March 2012
The rise of the smartphone has coincided with the increased popularity, and normality, of social media usage. How are the two connected?
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Why we connect (part 2)
Tina Mermiri, Senior Research Executive
13 June 2011
In this second blog update, Tina Mermiri, from Ipsos MediaCT, looks at who connects to the internet, and why.
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Why we connect
Tina Mermiri, Senior Research Executive
6 June 2011
With approximately 80% of all adults in the UK accessing the internet in Q1 2011, several questions are raised regarding not only who connects, but why.
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