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Reading between the linesReading between the lines
John Carroll, Senior Director
23 April 2012
Whilst declining circulations and readership for newspapers and magazines are widely and regularly reported, one in ten (9%) have viewed a newspaper or magazine via tablet, e-reader or app in the last 12 months. Reading between the lines

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Media Research: Reasons to be cheerfulMedia Research: Reasons to be cheerful
John Carroll, Senior Director
13 December 2011
In a year sandwiched between the General Election and the Olympics, what has 2011 meant for the media research industry? If the research showcased at this year’s Media Research Group (MRG) Conference is anything to go by, then it has been a year of experimentation and change. Media Research: Reasons to be cheerful

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The fog is lifting on radio audience measurementThe fog is lifting on radio audience measurement
John Carroll, Senior Director
16 November 2011
John Carroll on the latest trends and developments discussed at the 2011 European Radio Symposium. The fog is lifting on radio audience measurement

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The Buzz of the 2011 Radio FestivalThe Buzz of the 2011 Radio Festival
Andy Haylett, Survey Director
10 November 2011
Radio expert Andy Haylett on the successful 2011 Radio Academy Radio Festival. The Buzz of the 2011 Radio Festival

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Why we connect (part 2)Why we connect (part 2)
Tina Mermiri, Senior Research Executive
13 June 2011
In this second blog update, Tina Mermiri, from Ipsos MediaCT, looks at who connects to the internet, and why. Why we connect (part 2)

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Why we connectWhy we connect
Tina Mermiri, Senior Research Executive
6 June 2011
With approximately 80% of all adults in the UK accessing the internet in Q1 2011, several questions are raised regarding not only who connects, but why. Why we connect

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We’re getting even more upmarket We’re getting even more upmarket
John Carroll, Senior Director
9 February 2011
Data from the National Readership Survey show that, despite our gloomy views of the British economy, the country as a whole is becoming more middle class and the South of England even more so. We’re getting even more upmarket

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Does the nation love their DAB radio?Does the nation love their DAB radio?
Andy Haylett, Survey Director
7 February 2011
18.5 million adults are DAB owners, yet only an estimated 12.6 million are confirmed listeners. What are the other 6 million doing with their DAB sets? Does the nation love their DAB radio?

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The snow helps boost local radio listeningThe snow helps boost local radio listening
Andy Haylett, Survey Director
3 February 2011
RAJAR figures for Q4 2010 indicate an increase in radio listeners, however each one listens for shorter periods. The snow helps boost local radio listening

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MediaCT Light Bites: More Good News For Digital Print MediaCT Light Bites: More Good News For Digital Print
John Carroll, Senior Director
31 August 2010
The latest set of National Readership Survey (NRS) results published on 27 August shows that the nation is increasingly embracing technology and the digital world. MediaCT Light Bites: More Good News For Digital Print

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About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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