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Welcome to the Ipsos MediaCT Light Bites Blog

Ipsos MediaCT Light Bites 

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Newstalgia: an aching for things in print John Carroll, Senior Director 11 April 2014 In his latest blog John Carroll from Ipsos MediaCT talks about why he decided to stop reading his Sunday paper on a tablet and move back to a paper copy. Newstalgia: an aching for things in print
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This is a DAB’s world but it wouldn’t be nothing without FM or AM John Carroll, Senior Director 20 March 2014 Digital has 36% share of radio listening, but for 150 stations, it remains under 20%. New blog by John Carroll for asi. This is a DAB’s world but it wouldn’t be nothing without FM or AM
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What do consumers think of 4G? Gavin Sugden, Research Director 10 December 2012 New findings from the Ipsos Mori Tech Tracker show that more than half of UK adults are aware of 4G technology, write Gavin Sugden and Aakanksha Haran in Brand Republic. What do consumers think of 4G?
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Are we gambling with the truth? John Carroll, Senior Director 18 October 2012 John Carroll talks about big data and what to expect from this year's Media Research Group conference in Monte Carlo. Are we gambling with the truth?
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Reading between the lines John Carroll, Senior Director 23 April 2012 Whilst declining circulations and readership for newspapers and magazines are widely and regularly reported, one in ten (9%) have viewed a newspaper or magazine via tablet, e-reader or app in the last 12 months. Reading between the lines
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Twitter Goes Mobile on its Birthday Gavin Sugden, Research Director 21 March 2012 The most striking thing about the use of social media in 2012 is the normality of it for many: In the modern world people want information quickly and in an easily digestible format, and this helps to explain the growth in popularity of Twitter since its inception 6 years ago. Twitter Goes Mobile on its Birthday
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Going public on the private screen Gavin Sugden, Research Director 16 March 2012 The rise of the smartphone has coincided with the increased popularity, and normality, of social media usage. How are the two connected? Going public on the private screen
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Social media and mobile – buzzwords of the year (again) John Carroll, Senior Director 21 February 2012 The use of mobile or social media is now the norm for most of our surveys’ respondents. Is the research industry up to the challenge? Social media and mobile – buzzwords of the year (again)
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Are targeted TV ads smart? John Carroll, Senior Director 14 February 2012 Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future? Are targeted TV ads smart?
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Media Research: Reasons to be cheerful John Carroll, Senior Director 13 December 2011 In a year sandwiched between the General Election and the Olympics, what has 2011 meant for the media research industry? If the research showcased at this year’s Media Research Group (MRG) Conference is anything to go by, then it has been a year of experimentation and change. Media Research: Reasons to be cheerful
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About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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