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Welcome to the Ipsos MediaCT Light Bites Blog

Ipsos MediaCT Light Bites 

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The Tablet is a game changer John Carroll, Senior Director 1 July 2011 John Carroll, from Ipsos MediaCT, on the recent Big Tablet Debate hosted by News International and Haymarket. The Tablet is a game changer
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Sport England: Athletics now the biggest growth sport Andy Haylett, Survey Director 24 January 2011 Now with four years worth of Survey data, it’s possible to pick out some emerging trends in the participation rates amongst the most popular sports. Sport England: Athletics now the biggest growth sport
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MediaCT Light Bites: Christmas is coming – will Santa bring you a DAB radio? John Carroll, Senior Director 3 December 2010 John Carroll, Senior Director at Ipsos MediaCT, reviews the industry tensions over the promotion of DAB radio. MediaCT Light Bites: Christmas is coming – will Santa bring you a DAB radio?
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Latest RAJAR radio audience listening results released Andy Haylett, Survey Director 28 October 2010 The latest RAJAR results show that 91% of people aged 15 and over are listening to the radio each week. Latest RAJAR radio audience listening results released
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MediaCT Light Bites: Has online research killed quality? John Carroll, Senior Director 20 October 2010 In the latest Light Bite from Ipsos MediaCT, John Carroll examines the effect that online research has had on the quality of the results. MediaCT Light Bites: Has online research killed quality?
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About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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