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Why newspapers and magazines should survive the digital ageWhy newspapers and magazines should survive the digital age
John Carroll, Senior Director
 1 September 2011
In our latest MediaCT Light Bites blog, John Carroll asks, in an industry where we are led to believe that print is dying and tablets are the saviour, why has print stood the test of time? Why newspapers and magazines should survive the digital age

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MediaCT Light Bites: Has online research killed quality? MediaCT Light Bites: Has online research killed quality?
John Carroll, Senior Director
 20 October 2010
In the latest Light Bite from Ipsos MediaCT, John Carroll examines the effect that online research has had on the quality of the results. MediaCT Light Bites: Has online research killed quality?

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About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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