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Welcome to the Ipsos MediaCT Light Bites Blog

Ipsos MediaCT Light Bites 

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Social media and mobile – buzzwords of the year (again) John Carroll, Senior Director 21 February 2012 The use of mobile or social media is now the norm for most of our surveys’ respondents. Is the research industry up to the challenge? Social media and mobile – buzzwords of the year (again)
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Are targeted TV ads smart? John Carroll, Senior Director 14 February 2012 Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future? Are targeted TV ads smart?
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The fog is lifting on radio audience measurement John Carroll, Senior Director 16 November 2011 John Carroll on the latest trends and developments discussed at the 2011 European Radio Symposium. The fog is lifting on radio audience measurement
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MediaCT Light Bites: Christmas is coming – will Santa bring you a DAB radio? John Carroll, Senior Director 3 December 2010 John Carroll, Senior Director at Ipsos MediaCT, reviews the industry tensions over the promotion of DAB radio. MediaCT Light Bites: Christmas is coming – will Santa bring you a DAB radio?
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About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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