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Welcome to the Ipsos MediaCT Light Bites Blog

Ipsos MediaCT Light Bites 

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The Tablet is a game changer John Carroll, Senior Director 1 July 2011 John Carroll, from Ipsos MediaCT, on the recent Big Tablet Debate hosted by News International and Haymarket. The Tablet is a game changer
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The nation’s app-etite for new ways of reading Dawn Barry, Director 3 June 2011 Are the British hungry for new ways of consuming newspaper and magazine content? Dawn Collis, Director at Ipsos MediaCT, analyses the latest data released by the National Readership Survey (NRS). The nation’s app-etite for new ways of reading
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Sport England: Athletics now the biggest growth sport Andy Haylett, Survey Director 24 January 2011 Now with four years worth of Survey data, it’s possible to pick out some emerging trends in the participation rates amongst the most popular sports. Sport England: Athletics now the biggest growth sport
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About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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