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Welcome to the Ipsos MediaCT Light Bites Blog

Ipsos MediaCT Light Bites 

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This is a DAB’s world but it wouldn’t be nothing without FM or AM John Carroll, Senior Director 20 March 2014 Digital has 36% share of radio listening, but for 150 stations, it remains under 20%. New blog by John Carroll for asi. This is a DAB’s world but it wouldn’t be nothing without FM or AM
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The fog is lifting on radio audience measurement John Carroll, Senior Director 16 November 2011 John Carroll on the latest trends and developments discussed at the 2011 European Radio Symposium. The fog is lifting on radio audience measurement
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MediaCT Light Bites: Christmas is coming – will Santa bring you a DAB radio? John Carroll, Senior Director 3 December 2010 John Carroll, Senior Director at Ipsos MediaCT, reviews the industry tensions over the promotion of DAB radio. MediaCT Light Bites: Christmas is coming – will Santa bring you a DAB radio?
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About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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