Twitter Goes Mobile on its Birthday
Gavin Sugden, Research Director
21 March 2012
The most striking thing about the use of social media in 2012 is the normality of it for many: In the modern world people want information quickly and in an easily digestible format, and this helps to explain the growth in popularity of Twitter since its inception 6 years ago.
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Going public on the private screen
Gavin Sugden, Research Director
16 March 2012
The rise of the smartphone has coincided with the increased popularity, and normality, of social media usage. How are the two connected?
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The Answer is 7,353, what is the Question?
Dawn Collis, Director
26 August 2011
Ipsos MediaCT Light Bites Blog: Dawn Collis asks where the 7.5m News of the World readers will have gone when the NRS reveals its latest report in November.
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The Bigger and Older Nation
John Carroll, Senior Director
3 May 2011
It has been well reported that we are getting older as a nation. Is the media industry taking heed?
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