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Social media and mobile – buzzwords of the year (again)Social media and mobile – buzzwords of the year (again)
John Carroll, Senior Director
21 February 2012
The use of mobile or social media is now the norm for most of our surveys’ respondents. Is the research industry up to the challenge? Social media and mobile – buzzwords of the year (again)

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Are targeted TV ads smart?Are targeted TV ads smart?
John Carroll, Senior Director
14 February 2012
Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future? Are targeted TV ads smart?

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These (print) times, they are a-changingThese (print) times, they are a-changing
Dawn Collis, Director
25 November 2011
With the release of NRS Quarter 3 2011 data today, the Survey is reporting some changes in both the newspaper and magazine market. These (print) times, they are a-changing

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The Bigger and Older Nation The Bigger and Older Nation
John Carroll, Senior Director
3 May 2011
It has been well reported that we are getting older as a nation. Is the media industry taking heed? The Bigger and Older Nation

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About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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