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Reading between the linesReading between the lines
John Carroll, Senior Director
23 April 2012
Whilst declining circulations and readership for newspapers and magazines are widely and regularly reported, one in ten (9%) have viewed a newspaper or magazine via tablet, e-reader or app in the last 12 months. Reading between the lines

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The nation’s app-etite for new ways of readingThe nation’s app-etite for new ways of reading
Dawn Collis, Director
3 June 2011
Are the British hungry for new ways of consuming newspaper and magazine content? Dawn Collis, Director at Ipsos MediaCT, analyses the latest data released by the National Readership Survey (NRS). The nation’s app-etite for new ways of reading

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Three in four British adults are onlineThree in four British adults are online
John Carroll, Senior Director
2 March 2011
Recently published data from the National Readership Survey (NRS Jan-Dec 2010) tell us that three quarters of the adult 15+ population of Great Britain have accessed the internet in the past 12 months. Three in four British adults are online

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MediaCT Light Bites: More Good News For Digital Print MediaCT Light Bites: More Good News For Digital Print
John Carroll, Senior Director
31 August 2010
The latest set of National Readership Survey (NRS) results published on 27 August shows that the nation is increasingly embracing technology and the digital world. MediaCT Light Bites: More Good News For Digital Print

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MediaCT Light Bites: Read All About It!MediaCT Light Bites: Read All About It!
John Carroll, Senior Director
27 August 2010
The Q2 2010 National Readership Survey results were released on 27 August and provide newspaper and magazine publishers with the official readership estimates for their publications. MediaCT Light Bites: Read All About It!

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About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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