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Welcome to the Ipsos MediaCT Light Bites Blog

Ipsos MediaCT Light Bites 

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Reading between the lines John Carroll, Senior Director 23 April 2012 Whilst declining circulations and readership for newspapers and magazines are widely and regularly reported, one in ten (9%) have viewed a newspaper or magazine via tablet, e-reader or app in the last 12 months. Reading between the lines
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These (print) times, they are a-changing Dawn Barry, Director 25 November 2011 With the release of NRS Quarter 3 2011 data today, the Survey is reporting some changes in both the newspaper and magazine market. These (print) times, they are a-changing
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Why newspapers and magazines should survive the digital age John Carroll, Senior Director 1 September 2011 In our latest MediaCT Light Bites blog, John Carroll asks, in an industry where we are led to believe that print is dying and tablets are the saviour, why has print stood the test of time? Why newspapers and magazines should survive the digital age
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About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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