Welcome to the Ipsos MediaCT Light Bites Blog
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How the Business Elite use digital
James Torr, Senior Director
30 August 2011
With almost a third of top executives using tablets such as iPads, the business elite remains ahead of the curve in their adoption of technology and media consumption habits.
Why we connect
Tina Mermiri, Senior Research Executive
6 June 2011
With approximately 80% of all adults in the UK accessing the internet in Q1 2011, several questions are raised regarding not only who connects, but why.