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Welcome to the Ipsos MediaCT Light Bites Blog

Ipsos MediaCT Light Bites 

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Twitter Goes Mobile on its Birthday Gavin Sugden, Research Director 21 March 2012 The most striking thing about the use of social media in 2012 is the normality of it for many: In the modern world people want information quickly and in an easily digestible format, and this helps to explain the growth in popularity of Twitter since its inception 6 years ago. Twitter Goes Mobile on its Birthday
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Why we connect (part 2) Tina Mermiri, Senior Research Executive 13 June 2011 In this second blog update, Tina Mermiri, from Ipsos MediaCT, looks at who connects to the internet, and why. Why we connect (part 2)
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Why we connect Tina Mermiri, Senior Research Executive 6 June 2011 With approximately 80% of all adults in the UK accessing the internet in Q1 2011, several questions are raised regarding not only who connects, but why. Why we connect
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About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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