Welcome to the Ipsos MediaCT Light Bites Blog
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Reading between the lines
John Carroll, Senior Director
23 April 2012
Whilst declining circulations and readership for newspapers and magazines are widely and regularly reported, one in ten (9%) have viewed a newspaper or magazine via tablet, e-reader or app in the last 12 months.
How the Business Elite use digital
James Torr, Senior Director
30 August 2011
With almost a third of top executives using tablets such as iPads, the business elite remains ahead of the curve in their adoption of technology and media consumption habits.