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Social media and mobile – buzzwords of the year (again)Social media and mobile – buzzwords of the year (again)
John Carroll, Senior Director
21 February 2012
The use of mobile or social media is now the norm for most of our surveys’ respondents. Is the research industry up to the challenge? Social media and mobile – buzzwords of the year (again)

Comments 1

Are targeted TV ads smart?Are targeted TV ads smart?
John Carroll, Senior Director
14 February 2012
Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future? Are targeted TV ads smart?

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Latest official radio listening figures releasedLatest official radio listening figures released
Andy Haylett, Survey Director
2 February 2012
Radio expert Andy Haylett looks at the RAJAR release for Q4 2011, following a record breaking period in Q3. Latest official radio listening figures released

Comments 5

These (print) times, they are a-changingThese (print) times, they are a-changing
Dawn Collis, Director
25 November 2011
With the release of NRS Quarter 3 2011 data today, the Survey is reporting some changes in both the newspaper and magazine market. These (print) times, they are a-changing

Comments 1

The fog is lifting on radio audience measurementThe fog is lifting on radio audience measurement
John Carroll, Senior Director
16 November 2011
John Carroll on the latest trends and developments discussed at the 2011 European Radio Symposium. The fog is lifting on radio audience measurement

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The Buzz of the 2011 Radio FestivalThe Buzz of the 2011 Radio Festival
Andy Haylett, Survey Director
10 November 2011
Radio expert Andy Haylett on the successful 2011 Radio Academy Radio Festival. The Buzz of the 2011 Radio Festival

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MediaCT Light Bites: More Good News For Digital Print MediaCT Light Bites: More Good News For Digital Print
John Carroll, Senior Director
31 August 2010
The latest set of National Readership Survey (NRS) results published on 27 August shows that the nation is increasingly embracing technology and the digital world. MediaCT Light Bites: More Good News For Digital Print

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MediaCT Light Bites: Read All About It!MediaCT Light Bites: Read All About It!
John Carroll, Senior Director
27 August 2010
The Q2 2010 National Readership Survey results were released on 27 August and provide newspaper and magazine publishers with the official readership estimates for their publications. MediaCT Light Bites: Read All About It!

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MediaCT Light Bites: Radio listening reaches record highMediaCT Light Bites: Radio listening reaches record high
Andy Haylett, Survey Director
5 August 2010
The new RAJAR figures released on Thursday 5th August (Q2 2010) make for interesting reading. There are more people than ever listening to the radio – a massive 46.8 million of us listen to the radio during an average week, that’s 91% of the UK population aged 15 and over. MediaCT Light Bites: Radio listening reaches record high

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MediaCT Light Bites: The Slow Rise of Digital RadioMediaCT Light Bites: The Slow Rise of Digital Radio
John Carroll, Senior Director
5 August 2010
The latest set of RAJAR results published on 5th August 2010 (Q2 2010) shows that the current UK digital share of radio listening is 25%, meaning we are now half way towards the Government’s target of 50% set for the switchover from analogue to digital broadcasting. MediaCT Light Bites: The Slow Rise of Digital Radio

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About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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