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Welcome to the Ipsos MediaCT Light Bites Blog

Ipsos MediaCT Light Bites 

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Reading between the lines John Carroll, Senior Director 23 April 2012 Whilst declining circulations and readership for newspapers and magazines are widely and regularly reported, one in ten (9%) have viewed a newspaper or magazine via tablet, e-reader or app in the last 12 months. Reading between the lines
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Nextradio gives a glimpse of the future Andy Haylett, Survey Director 16 September 2011 MediaCT Light Bites: Andy Haylett left the Nextradio conference with a real feeling of positivity and excitement at what the future holds for radio. Nextradio gives a glimpse of the future
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Why newspapers and magazines should survive the digital age John Carroll, Senior Director 1 September 2011 In our latest MediaCT Light Bites blog, John Carroll asks, in an industry where we are led to believe that print is dying and tablets are the saviour, why has print stood the test of time? Why newspapers and magazines should survive the digital age
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How the Business Elite use digital James Torr, Senior Director 30 August 2011 With almost a third of top executives using tablets such as iPads, the business elite remains ahead of the curve in their adoption of technology and media consumption habits. How the Business Elite use digital
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The Answer is 7,353, what is the Question? Dawn Barry, Director 26 August 2011 Ipsos MediaCT Light Bites Blog: Dawn Collis asks where the 7.5m News of the World readers will have gone when the NRS reveals its latest report in November. The Answer is 7,353, what is the Question?
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RAJAR Reaches Another Record High Andy Haylett, Survey Director 4 August 2011 RAJAR today released their Quarter 2 2011 radio listening results and, the good news is - it’s more good news for radio. RAJAR Reaches Another Record High
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Smartphones on the rise – but for how long? Quinton Lucion, Research Executive 16 May 2011 Last year saw a surge of activity surrounding the smartphone industry. That was in 2010 – has this changed at all in 2011? Smartphones on the rise – but for how long?
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Do They Know It's Christmas? DAB radio listeners do. Andy Haylett, Survey Director 12 May 2011 The 'Christmas Effect' - the number of DAB radios bought over the festive period is indicated in the first quarter of RAJAR data each year. Quarter 1 2011 is no exception, in fact there has been a larger increase this year than in the last few Christmases. Do They Know It's Christmas? DAB radio listeners do.
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The Bigger and Older Nation John Carroll, Senior Director 3 May 2011 It has been well reported that we are getting older as a nation. Is the media industry taking heed? The Bigger and Older Nation
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Three in four British adults are online John Carroll, Senior Director 2 March 2011 Recently published data from the National Readership Survey (NRS Jan-Dec 2010) tell us that three quarters of the adult 15+ population of Great Britain have accessed the internet in the past 12 months. Three in four British adults are online
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About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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