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Welcome to the Ipsos MediaCT Light Bites Blog

Ipsos MediaCT Light Bites 

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Latest RAJAR radio audience listening results released Andy Haylett, Survey Director 28 October 2010 The latest RAJAR results show that 91% of people aged 15 and over are listening to the radio each week. Latest RAJAR radio audience listening results released
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MediaCT Light Bites: Radio listening reaches record high Andy Haylett, Survey Director 5 August 2010 The new RAJAR figures released on Thursday 5th August (Q2 2010) make for interesting reading. There are more people than ever listening to the radio – a massive 46.8 million of us listen to the radio during an average week, that’s 91% of the UK population aged 15 and over. MediaCT Light Bites: Radio listening reaches record high
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MediaCT Light Bites: The Slow Rise of Digital Radio John Carroll, Senior Director 5 August 2010 The latest set of RAJAR results published on 5th August 2010 (Q2 2010) shows that the current UK digital share of radio listening is 25%, meaning we are now half way towards the Government’s target of 50% set for the switchover from analogue to digital broadcasting. MediaCT Light Bites: The Slow Rise of Digital Radio
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The issues facing media research John Carroll, Senior Director 10 October 2011 John Carroll, Ipsos MediaCT Senior Director and Chair of the Media Research Group (MRG) on the issues facing media research and why the research industry needs to experiment to achieve change. The issues facing media research
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These (print) times, they are a-changing Dawn Barry, Director 25 November 2011 With the release of NRS Quarter 3 2011 data today, the Survey is reporting some changes in both the newspaper and magazine market. These (print) times, they are a-changing
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About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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