Welcome to the Ipsos MediaCT Light Bites Blog

Ipsos MediaCT Light Bites 

Use the Tag Cloud on the right to filter by a Keyword.
Sort by:
Page 1 of 1       1

The fog is lifting on radio audience measurementThe fog is lifting on radio audience measurement
John Carroll, Senior Director
16 November 2011
John Carroll on the latest trends and developments discussed at the 2011 European Radio Symposium. The fog is lifting on radio audience measurement

Comments 0

The issues facing media researchThe issues facing media research
John Carroll, Senior Director
10 October 2011
John Carroll, Ipsos MediaCT Senior Director and Chair of the Media Research Group (MRG) on the issues facing media research and why the research industry needs to experiment to achieve change. The issues facing media research

Comments 0

MediaCT Light Bites: Has online research killed quality? MediaCT Light Bites: Has online research killed quality?
John Carroll, Senior Director
20 October 2010
In the latest Light Bite from Ipsos MediaCT, John Carroll examines the effect that online research has had on the quality of the results. MediaCT Light Bites: Has online research killed quality?

Comments 0

Page 1 of 1       1
Add this page as a favourite.Add to My Ipsos MORI Bookmark and share this page.Bookmark & Share Email this page.Email this page Print this page.Print this page

About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

Read MoreRead More

curved border.