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Ipsos MediaCT Light Bites 

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Going public on the private screenGoing public on the private screen
Gavin Sugden, Research Director
16 March 2012
The rise of the smartphone has coincided with the increased popularity, and normality, of social media usage. How are the two connected? Going public on the private screen

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The issues facing media researchThe issues facing media research
John Carroll, Senior Director
10 October 2011
John Carroll, Ipsos MediaCT Senior Director and Chair of the Media Research Group (MRG) on the issues facing media research and why the research industry needs to experiment to achieve change. The issues facing media research

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Smartphones on the rise – but for how long? Smartphones on the rise – but for how long?
Quinton Lucion, Research Executive
16 May 2011
Last year saw a surge of activity surrounding the smartphone industry. That was in 2010 – has this changed at all in 2011? Smartphones on the rise – but for how long?

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About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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