Social media and mobile – buzzwords of the year (again)
John Carroll, Senior Director
21 February 2012
The use of mobile or social media is now the norm for most of our surveys’ respondents. Is the research industry up to the challenge?
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Are targeted TV ads smart?
John Carroll, Senior Director
14 February 2012
Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future?
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The fog is lifting on radio audience measurement
John Carroll, Senior Director
16 November 2011
John Carroll on the latest trends and developments discussed at the 2011 European Radio Symposium.
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