Welcome to the Ipsos MediaCT Light Bites Blog
Use the Tag Cloud on the right to filter by a Keyword.
Media Research: Reasons to be cheerful
John Carroll, Senior Director
13 December 2011
In a year sandwiched between the General Election and the Olympics, what has 2011 meant for the media research industry? If the research showcased at this year’s Media Research Group (MRG) Conference is anything to go by, then it has been a year of experimentation and change.
These (print) times, they are a-changing
Dawn Barry, Director
25 November 2011
With the release of NRS Quarter 3 2011 data today, the Survey is reporting some changes in both the newspaper and magazine market.