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How the Business Elite use digitalHow the Business Elite use digital
James Torr, Senior Director, Sales & Marketing
30 August 2011
With almost a third of top executives using tablets such as iPads, the business elite remains ahead of the curve in their adoption of technology and media consumption habits. How the Business Elite use digital

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Media Research: Reasons to be cheerfulMedia Research: Reasons to be cheerful
John Carroll, Senior Director
13 December 2011
In a year sandwiched between the General Election and the Olympics, what has 2011 meant for the media research industry? If the research showcased at this year’s Media Research Group (MRG) Conference is anything to go by, then it has been a year of experimentation and change. Media Research: Reasons to be cheerful

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MediaCT Light Bites: Christmas is coming – will Santa bring you a DAB radio? MediaCT Light Bites: Christmas is coming – will Santa bring you a DAB radio?
John Carroll, Senior Director
3 December 2010
John Carroll, Senior Director at Ipsos MediaCT, reviews the industry tensions over the promotion of DAB radio. MediaCT Light Bites: Christmas is coming – will Santa bring you a DAB radio?

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MediaCT Light Bites: Crossing the Digital Radio DivideMediaCT Light Bites: Crossing the Digital Radio Divide
John Carroll, Senior Director
13 September 2010
John Carroll, Senior Director at Ipsos MediaCT, shares the results of some new research on digital radio. MediaCT Light Bites: Crossing the Digital Radio Divide

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The fog is lifting on radio audience measurementThe fog is lifting on radio audience measurement
John Carroll, Senior Director
16 November 2011
John Carroll on the latest trends and developments discussed at the 2011 European Radio Symposium. The fog is lifting on radio audience measurement

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We’re getting even more upmarket We’re getting even more upmarket
John Carroll, Senior Director
9 February 2011
Data from the National Readership Survey show that, despite our gloomy views of the British economy, the country as a whole is becoming more middle class and the South of England even more so. We’re getting even more upmarket

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Why newspapers and magazines should survive the digital ageWhy newspapers and magazines should survive the digital age
John Carroll, Senior Director
1 September 2011
In our latest MediaCT Light Bites blog, John Carroll asks, in an industry where we are led to believe that print is dying and tablets are the saviour, why has print stood the test of time? Why newspapers and magazines should survive the digital age

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About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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