Are targeted TV ads smart?
John Carroll, Senior Director
14 February 2012
Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future?

Comments 0

Does the nation love their DAB radio?
Andy Haylett, Survey Director
7 February 2011
18.5 million adults are DAB owners, yet only an estimated 12.6 million are confirmed listeners. What are the other 6 million doing with their DAB sets?

Comments 0

Latest official radio listening figures released
Andy Haylett, Survey Director
2 February 2012
Radio expert Andy Haylett looks at the RAJAR release for Q4 2011, following a record breaking period in Q3.

Comments 5

Social media and mobile – buzzwords of the year (again)
John Carroll, Senior Director
21 February 2012
The use of mobile or social media is now the norm for most of our surveys’ respondents. Is the research industry up to the challenge?

Comments 1

Sport England: Athletics now the biggest growth sport
Andy Haylett, Survey Director
24 January 2011
Now with four years worth of Survey data, it’s possible to pick out some emerging trends in the participation rates amongst the most popular sports.

Comments 1

The snow helps boost local radio listening
Andy Haylett, Survey Director
3 February 2011
RAJAR figures for Q4 2010 indicate an increase in radio listeners, however each one listens for shorter periods.

Comments 1

We’re getting even more upmarket
John Carroll, Senior Director
9 February 2011
Data from the National Readership Survey show that, despite our gloomy views of the British economy, the country as a whole is becoming more middle class and the South of England even more so.

Comments 1